AI Use Policy Kit for Small Employers
A solo consultant sells small employers (10-150 staff) a fixed-fee package: a state-specific AI acceptable-use policy (what staff may and may not paste into ChatGPT, Copilot, or Gemini — customer PII, health data under HIPAA, trade secrets, unreleased financials), matching employee-handbook language, and a live 2-hour staff training session delivered over Zoom or on-site. The consultant maintains a master template library covering the states with explicit AI workplace or employment rules (Illinois, Colorado, Connecticut, California, and others) plus a generic baseline for the rest, and customizes each client's policy from that library rather than drafting from scratch — a 2-3 hour job per client, not a multi-week engagement. Delivery is typically a 30-minute intake call to identify the client's actual AI tool usage and data-sensitivity risks, a customized policy document delivered within a week, and the training session scheduled within the following two weeks. Revenue comes from the flat package fee ($1,800-$3,500 typical), with optional add-ons — refresher training for new hires, or an annual policy-update retainer as state AI laws change underneath the client.
Real, provable demand (59% of tiny employers have zero AI policy) meets low starting cost and fast sales cycles — but the ceiling is a crowded generic-HR-template market unless the AI-specific niche and live training genuinely differentiate you.
The real recurring revenue isn't the training session — it's an annual 'policy refresh' retainer ($400-$800/year) that re-certifies the client every time a new state law lands or they adopt a new AI tool; pitch it at the point of the intake call, not as an afterthought. A second channel worth testing: PEOs and insurance brokers who already own the SMB relationship will refer or white-label this because it reduces their own E&O exposure — a handful of referral partnerships can out-produce cold outreach.
Suits you if
- ✓You have (or can quickly get) working knowledge of employment-law basics and are comfortable presenting to a room of non-technical staff
- ✓You want a productized, templated service you can deliver in days, not a multi-month consulting engagement
- ✓You're comfortable selling into small businesses (10-150 employees) via direct outreach, chambers of commerce, or broker referrals
Skip it if
- ✕You're not willing to pay an employment attorney for an initial review of your template library — selling unreviewed 'legal-ish' policy documents is a liability magnet
- ✕You want passive income — this still requires you (or a hired trainer) to show up and deliver every session
- ✕You're only comfortable in one state and unwilling to build out a multi-state template library as you grow
Skills: No law degree required, but you need enough employment-law literacy to translate legal requirements into plain-English policy, plus comfort presenting live training. Hire an employment attorney for a one-time review of your core template library (budget for this — it's the #1 legitimacy signal) rather than trying to become the legal expert yourself.
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