MFA Rollout & Evidence Pack
Cyber insurers now require MFA and will deny or rescind claims over misrepresented coverage, but most small businesses have no one to actually implement MFA correctly across every account and no documentation to prove it — a project-plus-retainer service can close both gaps at once.
Strong, well-documented structural driver (insurer MFA mandates plus a real denied-claim precedent) meets a genuine execution gap at small businesses that lack in-house IT. Low capital requirement and healthy margins make this attractive, but it's a hands-on consulting engagement capped by one person's install/documentation hours until the evidence-pack process is productized or a technician is hired.
The Travelers v. ICS Consulting case (2022) is a citable, real precedent: Travelers sought to rescind a cyber policy after ICS's ransomware claim revealed MFA wasn't actually enabled on a server despite being attested to in the application. Combined with widely reported stats that only around 17% of small businesses carry standalone cyber insurance and that a large share of claim denials trace back to attestation gaps, there's a clear, current reason small businesses need both the MFA rollout and the proof. Competition exists from local MSPs who already do IT support, but most treat MFA as a checkbox during broader IT contracts rather than a standalone, insurance-focused deliverable — leaving room for a specialist who sells directly against the insurance-denial fear.
Mild uptick around cyber policy renewal cycles (many SMB policies renew Q1 and Q4) and after high-profile ransomware news cycles.
Suits you if
- ✓You have IT support, helpdesk, or MSP experience and are comfortable in admin consoles for Microsoft 365/Google Workspace
- ✓You can speak confidently to non-technical business owners about insurance and compliance risk
- ✓You want a low-capital service business with fast time to first revenue
- ✓You're willing to build relationships with local insurance brokers for referrals
Skip it if
- ✕You have no IT/systems administration background and no plan to hire one
- ✕You want a purely productized, no-touch software business
- ✕You're not comfortable with light legal/insurance-adjacent documentation work
- ✕You need a business that scales without your own or a technician's install hours
| Units | Revenue range | Note |
|---|---|---|
| 1 | $2,800–$3,500 | Side-hustle pace |
| 4 | $11,200–$14,500 | Full-time solo income with retainer base building |
| 8 | $22,400–$28,000 | Requires a subcontracted technician to sustain delivery quality |
Skills: Core skill is systems administration: enabling and enforcing MFA/conditional access across Microsoft 365, Google Workspace, and common SaaS/accounting tools, including tricky cases like shared mailboxes and legacy service accounts. Secondary skills: plain-language client communication about insurance risk, basic documentation/report writing, and relationship-building with insurance brokers and accountants who refer small-business clients.
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